Author: Robyn

marketing & communication for restaurants, breweries, wineries & coffee shops

how to be a good leader

How to Be a Good Leader

A good leader is someone who aspires to be more than a boss. They crave change, innovation, and thrive on new ideas. In my experience, the most impactful leaders have been those that are passionate about a cause, they want to improve something, and they want to explore that idea by surrounding themselves with great…
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July 12, 2019 0
how to hire the right people

How to Hire the Right People

Sometimes finding qualified, reliable staff can be a challenge, so it is important that you have your systems in place to hire and nurture the right people. Guests feel the impact of a poorly staffed business either through poor service and food experiences, or the lack of energy, and positive vibes within the space.  Here…
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July 4, 2019 0

Benefits of Building Systems

Building systems within your business and streamlining processes put in place is a key “piece of the pie”. By streamlining your day to day processes, you can build efficiency, support your staff so they can work successfully, and ensure your guests have a positive experience every time they visit.  Here are some significant benefits to…
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June 27, 2019 0

Why Brand Consistency is Crucial to Your Business

If your business is the place to be, your loyal customers are going to tell the world! However, be wary. Just as quickly as you’ve earned the trust of a loyal customer, it can be lost – which is why brand consistency is crucial to your business. It’s not enough to slap a logo on…
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June 13, 2019 0

What is Technical Writing?

Until a few years ago, I had never even heard of Technical Writing. It wasn’t until taking a weekend course at BCIT that my passion for a career in tech writing was born. We were reviewing the BC Fire Code manual and I was fascinated with how it’s laid out: the format, the headings, the…
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January 9, 2019 0