PORTFOLIO

marketing & communication for restaurants, breweries, wineries & coffee shops

User Acquisition Strategy

Learn Play Eat

Learn Play Eat is an app designed for parents of kids aged 3-6 years old who are extremely picky eaters. The app provides play based activity suggestions and food experiments to help children to overcome food phobias and selective eating. In order to increase downloads and drive revenue,  a number of tactics were recommended using the following:

PAID MEDIA

 

CONTENT MARKETING

 

OWNED MEDIA

 

REFERRALS

 

E-Commerce & Paid Media Strategy

Koko Body 

Koko Body is a family run business specializing in handcrafted, artisan beauty products. They are committed to creating quality skin care products that are organic, 100% vegan and sourced from fairtrade ethical ingredients wherever possible. In order to build brand awareness and bring people to the Koko Body website, recommendations were made on how to best reach their target demographics by using the following types of ads:

GOOGLE SHOPPING ADS

 

FACEBOOK & INSTAGRAM ADS

 

GOOGLE DISPLAY ADS

 

EMAIL MARKETING

 

SEO & CONTENT STRATEGY

Hume Atelier

Hume Atelier is a luxury custom jeweler in Vancouver, Canada founded in 2008. They design and build exclusive custom-made pieces for clients around the world. In order to bring in new clients, grow their social media following and have more clients contact Hume Atelier, the following recommendations were made: 

CUSTOMER RESEARCH

 

SOCIAL MEDIA AUDIT

 

GOOGLE ANALYTICS

 

SEO AUDIT